Mag Pulse · daily board · the Six plus the Torque · as of Sep 14, 2026
Mag Pulse
One question, answered daily: is the hyperscaler cohort turning? The Mag complex spent ~19 months going sideways on capex fear while nearly every benchmark ran. This week's cloud prints put booked demand against that fear — this board keeps the score. Six names in three cohorts, one torque row, and the popular instrument (MAGS) as the shared price frame. Tesla is excluded by methodology.
The regime-turn line Hyperscalers ÷ Consumer-AI · equal-weight · indexed 1y
Rising = the market pays the build-out cohort over the consumer-AI cohort. The line is the board's headline read: a durable turn here is what "the discount is closing" looks like in price.
The MAGS map popular-instrument foil · standing levels
Ten-month compression: flat top at the 69.50 supply shelf (two rejections), rising floor on the multi-year trendline (~56, hand-set monthly), pivot 62.56 = the Dec-2024 top on price. Levels first, story second.
The cohorts
MSFT · AMZN · GOOGL — the thesis longs: does the cohort close the gap?
META · AAPL — not yet in the build-out cycle; edge-AI optionality
NVDA — the anchor between build-out and deployment
ORCL — highest-beta hyperscaler pivot; thesis amplifier both ways
The Six absolute + relative, Sep 14, 2026 close
| Name | Cohort | Close | 1D | 1W | 1M | 1Y | 1Y vs QQQ | 1Y vs MAGS | Record |
|---|---|---|---|---|---|---|---|---|---|
| MSFT | Hyperscalers | 505.41 | +1.97% | +1.14% | +1.91% | +1.30% | -20.70% | -13.42% | print record |
| AMZN | Hyperscalers | 253.54 | -1.26% | -1.92% | -4.37% | +10.26% | -11.74% | -4.46% | print record |
| GOOGL | Hyperscalers | 349.39 | +3.22% | +3.23% | +0.87% | +45.55% | +23.55% | +30.83% | print record |
| META | Consumer-AI | 665.60 | +2.71% | +7.92% | +11.87% | -11.15% | -33.15% | -25.87% | print record |
| AAPL | Consumer-AI | 333.08 | +0.24% | +4.10% | +9.11% | +45.07% | +23.07% | +30.35% | print record |
| NVDA | Supplier | 210.96 | -3.36% | -8.32% | -6.36% | +19.22% | -2.78% | +4.50% | print record |
The Torque · ORCL separated by design — the thesis amplifier, both ways
The torque: hyperscaler-since-recently, declined the most, most volatile in both directions. If the thesis holds, the biggest move lives here.
Benchmarks the field the Six are measured against
| Instrument | Close | 1D | 1W | 1M | 1Y |
|---|---|---|---|---|---|
| QQQ | 709.18 | -0.80% | -1.36% | -3.13% | +22.00% |
| SPY | 760.88 | -0.45% | -1.21% | -2.19% | +16.98% |
| SOXX | 497.40 | -5.63% | -4.32% | -9.69% | +95.82% |
| XLK | 184.28 | -1.81% | -1.60% | -3.40% | +36.68% |
| IGV | 106.64 | +5.04% | +1.98% | +0.34% | -5.11% |
| MAGS · the foil | 70.10 | +0.30% | +0.95% | +2.35% | +14.72% |
The thesis layer the standing read per name — editorial, updated on evidence
The capex-fear discount, refuted where it was priced deepest: Azure +43%, $678B backlog — the market paid the print +15% in a day.
AWS re-accelerated to +37% — the demand witness. The biggest print reaction in its record parked it directly under the all-time-high line.
The straddle: cloud yes, search disruption already visible — and AI replacement monetizes less well. Re-rated in sympathy without printing.
Excellent at AI-for-ads — but that is not genAI. Charged hardest of the Six for strategy-push capex without a booked-demand anchor.
Waiting to monetize reach, with the tail risk that a new AI interface takes reach away from mobile. The cost repricing hit its margin story first.
The supplier both cohorts pay either way — priced on workloads, not orders; the boundary name between build-out and deployment.
Methodology
Universe: six Mag names in three cohorts — Hyperscalers (MSFT, AMZN, GOOGL), Consumer-AI (META, AAPL), Supplier (NVDA) — plus Oracle as a visually separated torque row. Tesla is excluded by stated methodology: not a Mag company for this monitor — its price is set by autonomy and robotics narratives, not by the cloud/AI build-out economics this board measures.
Computation: cohort composites are equal-weight within cohort. All windows (1D/1W/1M/1Y) are trading-day windows on adjusted closes. Relatives are simple return differences against each benchmark (QQQ, SPY, SOXX, XLK, IGV) plus MAGS as the popular-instrument foil. The headline line is the hyperscaler composite divided by the consumer-AI composite, indexed over one year — the regime-turn detector.
The MAGS map is a standing frame, not a computed one: the 69.50 supply shelf and 62.56 pivot (the Dec-17-2024 top on price basis) are fixed levels; the multi-year trendline (~56) is hand-set and updated monthly.
Data: equities from the Closelook data lake; benchmark ETFs from EODHD. Refreshed nightly after the US close (22:30 UTC, Mon–Fri).
This board is a diary entry on our process. Closelook publishes research, not investment advice.