Lab · Agentic Demand

AI Adoption — Usage, Breadth and Price, Measured

Is the use of AI growing, how widely, and at what price? Four readings, each from a source this site already collects, each with its date. Tokens are the unit of AI work — the pieces of text a model reads and writes — so their volume is the closest public measure of how much AI is being used.

Intensity

+22.0%

OpenRouter token volume, last four weeks against the four before (27.1T against 22.2T a day).

Ramp token volume: +37.1%, week to 23 Oct 2026 against the same week a month earlier.

Breadth

55.9%

US businesses paying for AI, Sep 2026 — +0.62 pp on the month, +12.1 pp on the year.

Monetisation

+8.9%

Token spend on Ramp, same comparison as the volume. Implied change in the price per token: −20.6% — our calculation from the spend and volume growth rates.

Market

+2.3%

The AI Users index this year, against +54.9% for the Rubin build-out index — since 30 September the order flips: AI Users +9.4%, Rubin −22.9% (closes through 10 Nov 2026). What the market pays for the companies that put AI to work, against the ones that build it.

OpenRouter token volume, every day since July

Whole-catalog tokens per data day in trillions (thin line) and the 28-day average (thick). From 9.3T a day in the first four weeks to 27.1T in the last four — 2.9 times.

OpenRouter public rankings via the Closelooknet token worker · one point per data day since 20 Jul 2026 · last point 9 Nov 2026.

How much of each demand gauge is measured

The eight Agentic Demand pulses combine several modules each. A module without live data drops out, so a pulse reading rests only on its live share — read the two together.

Pulse	Reading	Live modules	Live share	Last data
Enterprise Workflow	83.9	6 of 6	100%	10 Nov 2026
Consumer Cloud	70.7	2 of 5	55%	11 Nov 2026
Enterprise Infrastructure	64.0	5 of 6	80%	10 Nov 2026
Enterprise Application	40.0	3 of 3	100%	9 Nov 2026
Industrial / Physical	25.7	2 of 3	67%	9 Nov 2026
Agentic Security	16.6	1 of 3	33%	9 Nov 2026
Tollbooth	20.0	1 of 3	33%	9 Nov 2026
Consumer Endpoint	10.2	0 of 3	0%	9 Nov 2026

What the readings can and cannot say

Tokens are not finished work. Longer prompts, extra reasoning steps and retries raise the token count without more being done; the best measure would be tasks completed or agent runs that succeeded, and no market-wide series of that exists. Token volume is the closest public proxy — read it as a measure of use, not of value.

Both sources are slices of the market. OpenRouter counts only the traffic routed through it, and can gain or lose share itself; free models and model switches move its volume. Ramp counts the businesses on its platform, and a change in that sample moves its numbers. That is why the board shows both, and shows changes rather than levels.

Adoption counts a payment, not intensity. A business that pays for one AI subscription counts as adopting. Breadth and intensity are separate readings for that reason.

Sources: OpenRouter public rankings (via the Closelooknet token worker, daily); Ramp AI Index (adoption monthly, token spend and volume weekly — shown here as changes); Closelooknet index workers. Research diary, not investment advice.