ServiceNow Inc (NOW) — the peer cohort
As of 2026-09-14 — scores re-bake nightly. Cohort = shared Closelook index membership first, then sector. Diary readings, not advice.
ServiceNow Inc ranks 7 of 16 in its cohort on the Closelook composite (56/100) — the cohort is led by Salesforce.com Inc at 64/100.
| Name | Composite | Momentum | Quality | Valuation | Signal | Off 52w high |
|---|---|---|---|---|---|---|
| NOW ServiceNow Inc | 56 | 68 | 62 | 31 | bull | 16% |
| AAPL Apple Inc. | 54 | 79 | 83 | 27 | bull | 3.6% |
| CRM Salesforce.com Inc | 64 | 75 | 72 | 62 | bull | 7.7% |
| CRWD Crowdstrike Holdings Inc | 49 | 97 | 39 | 6 | neutral | 11.6% |
| CSGP CoStar Group Inc | 47 | 12 | 26 | 42 | bull | 67.9% |
| DDOG Datadog Inc | 53 | 72 | 42 | 17 | bear | 24.4% |
| GOOGL Alphabet Inc Class A | 57 | 52 | 75 | 42 | bull | 17.2% |
| INTU Intuit Inc | 62 | 25 | 82 | 65 | bull | 56.9% |
| IOT Samsara Inc | 47 | 82 | 35 | 10 | neutral | 19.1% |
| MDB MongoDB | 49 | 68 | 38 | 19 | bull | 23.4% |
| MNDY Monday.Com Ltd | 60 | 44 | 47 | 60 | bull | 60.7% |
| MSFT Microsoft Corporation | 55 | 72 | 81 | 33 | bull | 10.1% |
| NET Cloudflare Inc | 46 | 94 | 31 | 8 | bull | 7.7% |
| OKTA Okta Inc | 58 | 98 | 47 | 27 | bull | 7.2% |
| PLTR Palantir Technologies Inc. | 61 | 59 | 89 | 11 | bull | 19.4% |
| PTC PTC Inc | 53 | 34 | 85 | 61 | bull | 39.9% |
Scores are relative readings across the Closelook coverage universe — methodology in the company-scoring explainer. Signal lights come from the nightly signal board.
FAQ · from the current data · as of 2026-09-14
Quick answers
Who are ServiceNow Inc's peers in the Closelook universe?
The cohort is drawn from shared Closelook index membership first, then sector: Apple Inc. (AAPL), Salesforce.com Inc (CRM), Crowdstrike Holdings Inc (CRWD), CoStar Group Inc (CSGP), Datadog Inc (DDOG), Alphabet Inc Class A (GOOGL), Intuit Inc (INTU), Samsara Inc (IOT) and others.
How does NOW score against its peers?
ServiceNow Inc's composite reads 56/100, ranking 7 of 16 in its cohort as of 2026-09-14; the cohort's highest composite is Salesforce.com Inc at 64/100. Closelook scores are research diary readings, not ratings or advice.
Mentioned on Closelook
Where NOW appears in the diary — 9 pieces, newest first. Every link is our own writing.
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Long reads
Dailies
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- Chips up again, software down again — Friday's split is turning into a trend
- Chips up, software down: Nvidia leads a split rebound while the bond market catches its breath
- Software Earnings — It Ain’t Over Until It Is Over
Related in the Closelook universe
- AAPL Apple Inc.
- CRM Salesforce.com Inc
- CRWD Crowdstrike Holdings Inc
- CSGP CoStar Group Inc
- DDOG Datadog Inc
- DOCN DigitalOcean Holdings Inc
- DUOL Duolingo Inc
- ESTC Elastic NV
- FSLY Fastly, Inc. Class A Common Stock
- GOOGL Alphabet Inc Class A
- INTU Intuit Inc
- IOT Samsara Inc
- MDB MongoDB
- MNDY Monday.Com Ltd
- MSFT Microsoft Corporation
- NET Cloudflare Inc
- OKTA Okta Inc
- PLTR Palantir Technologies Inc.
- PTC PTC Inc
- QCOM Qualcomm Incorporated